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How does digital transformation affect the retail industry?

Digital transformation is not a new thing in the retail business, but the importance is unquestionable. Digital transformation is all about rethinking the processes that make it possible to be at the forefront of changing market conditions and at the same time be able to satisfy the customers’ changing demands and expectations. Today retailers use innovative technology to meet customers’ needs and to make their business processes more efficient. On the other hand, NAV 2017 comprises added benefits for the businesses. Microsoft Dynamics 2017 is a solution that fulfills those demands and it has qualifications to build great customer experiences. When combined with a integrated PoS system Dynamics NAV enables in-store associates to easily get information about the inventory and this again enables them to give fast and updated answers to customer requests. A Microsoft Dynamics ERP solution combined with the right POS-system makes it possible to offer customers a personalized and differentiated experience when they go shopping. Among the key features of digital transformation in retail are:
  • The evolving expectations from the so-called digital or omni-channel shopper who really doesn’t care about channels as much as we do.
  • The impact and opportunities in areas such as data-driven optimization and marketing, empowerment of staff and new technologies.
  • Competition from digital and overall customer experience champions and increasing cost pressure.
  • An essential part of the digital transformation in the retail industry is about optimizing the working procedures.
Retailers are challenged like never before. It is no longer enough just to sell products – retailers have to give their customers an experience that keeps them satisfied and interested. We offer a significant uplift to enterprises of retail industry by giving scalability, better sales operational functionality, inventory management, detailed reporting, reliability and other benefits. Navision india offered set of services for retail POS system can be availed at a reasonable price to promote successful business ventures.

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